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At Duskin Group, we strive to meet the expectations of society and pursue sustainable growth while serving our local communities. Underlying these efforts is the philosophy of Economy and Morals in Unity, which has been at the core of our business since it began.
Accordingly, a set of Corporate Social Responsibility (CSR) principles has been established for each employee of the group to observe. These principles serve as guidelines for our socially responsible actions.
In maintaining good relationships with people, society and the environment, we humbly and attentively listen to the voice of society, and respond to its expectations.
We contribute to the sustainable development of local communities where people live rich and happy lives through providing safe, reliable and outstanding products and services.
Under the philosophy of Economy and Morals in Unity, the basis of our business management, we aim to achieve sustainable growth while playing a useful role in society. Duskin Group has accordingly put in place the CSR principles, which each employee of the group must observe. Compliance with these principles is a prerequisite for responding to the wishes of customers, members of communities, franchisees, suppliers, shareholders, and coworkers at each workplace, and is a must for practicing the management philosophy of Sowing the Seeds of Joy.
Aiming to be a trustworthy and reliable company
To serve as a concrete guideline for realizing the Code of Conduct Statement, we have formulated a Code of Conduct for our business operations.
Stakeholders | Stakeholder Engagement | Opportunities for Dialogue |
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Customers | To be the most customer-oriented company in the world, and to put pro-customer ideas into practice | Consumer gatherings, Contact Center, fan meetings, Duskin website |
Employees | Employees support each other, embrace challenges and grow together. | Labor-management council, Occupational Health and Safety Committee, hotlines, training programs, employee survey |
Shareholders, investors | To enhance corporate governance and continuously improve our corporate value | Investor communication, financial results briefings, company briefings for individual investors |
Local communities | To become the most trusted and reliable service provider building harmonious and prosperous relationships with local communities | Clean Up My Town, laundry plant tours, Duskin Museum, educational activities for fraud prevention |
Global environment | To operate environmentally responsible businesses with goals for continuous growth | Contribution to the conservation of the Hakusan National Park ecosystem Response to the Ordinance on Global Warming Prevention |
Government, NPOs | To support government-led programs through business activities | Cooperation for research and surveys, participation in conferences and committees, activities through the Duskin AINOWA Foundation |
Suppliers | To build strong partnerships through fair and appropriate transactions | Supplier Study Sessions, trade shows, Duskin Purchasing Clean Line |
Franchisees | Duskin head office and franchisees share the same philosophy. | Support by our Area Managers, franchisee award programs, franchisee associations |
At Duskin Group, the philosophy of Economy and Morals in Unity is the basis of our business management. This means that we will proactively meet society's expectations and achieve sustainable growth while serving our society. To that end, Duskin considers it important to identify our materialities, key ESG issues we need to tackle through dialogues with stakeholders, as well as to focus on ESG activities from diverse perspectives, based on Sustainable Development Goals (SDGs) and international guidelines. In this process, we will enhance the sustainable growth and medium- to long-term corporate value of the entire group by performing PDCA (Plan-Do-Check-Act) cycles for identified ESG activities.
ESG activities | SDGs | Focused areas | |
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Environment |
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Society |
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Governance |
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