Our History

Providing innovative products and services that meet the needs of the times

Founder Seiichi Suzuki founded Duskin in 1963 to sow the seeds of joy among people and throughout society. Duskin's history of providing products and services that meet the needs of both society and the constantly changing times has always been about the steady practice of sowing the seeds of joy.

1964: Released the groundbreaking chemically treated dust cloth Home Duskin nationwide

Able to remove dust without using water, Home Duskin gained widespread support and came to be known among homemakers as "the magic dust cloth." It sparked a cleaning revolution in Japanese households.
1969: Became the first Japanese member of the International Franchise Association (IFA)
1970: Launched the Mister Donut business

Driven by the desire to make people happy with delicious donuts, Duskin began the Mister Donut business as Japan's first food franchise.
1971·1978: Promoted business diversification

Beginning with the professional cleaning service ServiceMaster in 1971, we expanded into the pest control and environmental hygiene management business (now Terminix) in 1977, and further diversified into the comprehensive daily commodity rental business (now Duskin Rent-All) in 1978.
1982·1989: Pursued business development with a focus on the enrichment of society

In 1982, we introduced hygiene management services for medical facilities (now Duskin Healthcare). In 1989, we established Merry Maids to provide home cleaning and helper services.
1994: Launched overseas operations for our Dust Control business

Overseas operations of our Dust Control business began in Taiwan and expanded into the fast-growing Chinese market (Shanghai) in 2006. Since then, we have steadily developed both residential and commercial markets, reaching a total of 24 locations across the two regions as of December 2020.
1999: Opened the Katsu & Katsu pork cutlet restaurant chain
2000·2004: Began providing services for seniors

Leveraging its expertise in home-visit and on-site services, Duskin launched Home Instead (now Duskin Life Care) to support seniors living in their own homes. In 2004, the company also introduced the Health Rent business, offering rental and sale of assisted-living products.
2004: Accelerated overseas expansion of Mister Donut

With new store openings in Taiwan, Thailand, the Philippines and Indonesia, the appeal of our donuts is winning fans overseas.
2010: Opened MOSDO, a collaborative shop between MOS Burger and Mister Donut
2014·2016: Proposed a new simple and easy cleaning style

Introduced Cleaning Basic Three in 2014 and Robot Cleaner SiRo in 2016, enabling busy customers to achieve efficient and effective cleaning.
2017: Started offering MISDO GOHAN as a light meal menu at Mister Donut

Launched MISDO Meets, a line of products co-developed with other brands
2019: Established Duskin Laboratory, a space for co-creating new value
2021: Introduced a new tagline for the Direct Selling Group: "Creating Healthy Environments"

Our History

Providing innovative products and services that meet the needs of the times

Released the groundbreaking chemically treated dust cloth Home Duskin nationwide

Became the first Japanese member of the International Franchise Association (IFA)

Launched the Mister Donut business

Promoted business diversification

Pursued business development with a focus on the enrichment of society

Launched overseas operations for our Dust Control business

Opened the Katsu & Katsu pork cutlet restaurant chain

Began providing services for seniors

Accelerated overseas expansion of Mister Donut

Opened MOSDO, a collaborative shop between MOS Burger and Mister Donut

Proposed a new simple and easy cleaning style

Started offering MISDO GOHAN as a light meal menu at Mister Donut

Launched MISDO Meets, a line of products co-developed with other brands

Established Duskin Laboratory, a space for co-creating new value

Introduced a new tagline for the Direct Selling Group: "Creating Healthy Environments"

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