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Management Vision

Long-term strategy


We aim to unite all Duskin businesses so as to serve our customers in the most effective and courteous manner.

  • A one and only franchise system where franchisor and franchisees share our Management Philosophy

    To be a unique group of companies that contribute to creating communities where people are connected, safe, and live happily.

  • The most trusted franchise business in the community

    To become the most reliable service provider, proactively anticipating customers' needs and providing innovative solutions.

  • All business units and services join to respond to the needs of our customers.

    To commit to an all-out, system-wide effort to provide the best services for our customers.

We are implementing
our nine-year long-term strategy ONE DUSKIN plan, in three phases.
- ONE DUSKIN -three phases

Medium-Term Management Policy 2018

With the Medium-Term Management Policy 2018, the second phase (FY2018-FY2020) of our long-term strategy, Duskin is strengthening our roots by implementing structure reforms. Our strong trunk grows upwards by expanding our existing businesses. Embracing challenges in the new field, Duskin will steadily achieve the objectives set in this Medium-Term Management Policy, just as the healthy tree bears fruit.

Strengthening corporate structure

Structure reform

Enhance corporate function by reviewing head office operations and reallocate human resources to growing businesses

Corporate governance

Enhance decision-making and oversight functions of the Board of Directors and expedite business execution with the new Operating Officer System

Expansion of existing businesses - Direct Selling Group -

Daily Life Fine-Tuning Service evolved to help people fine-tune the rhythm of their daily life

With the advancement of the internet, and an increasingly aging population, people's lifestyles and workstyles are changing. Accordingly, Duskin leverages our strength of direct selling, home-visiting and onsite services to directly interact with customers and learn their needs. Our businesses have evolved from cleaning services to offer Daily Life Fine-Tuning Service: We fine-tune the rhythm of their daily lives and help people keep organized, giving our customers more time for joy.

Expansion of existing businesses - Food Group -

"Something good's gonna happen. Mister Donut."

With an aim to improve its brand value, Mister Donut is committed to providing happy moments for customers of all ages to enjoy throughout the day.

Next core business

Examining the potential of the existing businesses to build the next core businesses in Food Group

New growth

New business development and M&A

Develop mergers and acquisitions (M&A), business alliances with public sector and educational institutions, and new businesses

Overseas business development

Establish our brands in growing Asian markets