Based on our founder's philosophy, which lives on to this day, attentive care for our customers is our ultimate focus. His life principles are reflected in our management philosophy called Prayerful Management. All of our employees incorporate his philosophy of sharing joy and doing our best in all that we do in everyday life.
Sowing the seeds of joy for people and society
Duskin's founder, Seiichi Suzuki believed that profit is the reward of joyous transactions, working energetically to that end. He wished that everyone who took part in Duskin's work would be happy. Home Duskin, a modern, specially treated cloth, marked the beginning of a new way of dusting without water. Introducing this method was a big step toward realizing our founder’s wishes. People called it the magic dust cloth — and it brought innovative cleaning techniques to homes across Japan.
Duskin launched its franchising system with the hope that it would provide opportunities to make dust control into a successful business for people aligned with our philosophy of Prayerful Management. We think of franchising as a system for franchisor and franchisees to share in each other's fortunes and realize growth. We believe "franchising is a way of life," meaning that franchising brings not only success in business but also success in life.
Since our founding, we have followed a philosophy of unifying business and morals, with a view to joyfully answering to the needs of society, and at the same time to continue on a course of growth so that we can be of use in the greater society. Based in this management approach, Duskin has continuously implemented forward-looking initiatives with a view to contributing to societal development by way of safe, reliable, high-quality products and services.