Attentive care for our customers is our utmost focus, based on our founder's philosophy which lives on to today. His principles in life are reflected in our management philosophy called Prayerful Management. All of our employees incorporate his philosophy, of sharing joy and doing our best, in our everyday activities.
Sow the Seeds of Joy within people and communities.
Duskin's founder, Seiichi Suzuki believed "Profit is the reward of joyous transactions," and energetically continued his businesses, wishing that everyone who took part in Duskin's activities, would become happy. Home Duskin, a modern treated cloth, started a new way of dusting without water. Introducing this method was a big step to realize our founder's wish. People called it the magic dust cloth - and it brought cleaning innovation to homes in Japan.
Seiichi Suzuki adopted the franchise system to spread dust control business so that everyone who agreed with Duskin's philosophy, Sowing the Seeds of Joy, could use this business as an opportunity for their success. Our headquarters and franchisees are united in a strong relationship. Together, we follow the same philosophy. By Sowing the Seeds of Joy, we grow the businesses, sharing in each other's fortune and future.
At Duskin, we believe the franchising system enriches us spiritually and materially, as we support each other and continue to grow together. "Franchising is a way of life" means that franchising brings not only success in business but also success in life.