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DUSKIN 60th Anniversary

Management Philosophy

Our founder's philosophy lives on.

Attentive care for our customers is our ultimate focus. This is guided by our founder Seiichi Suzuki's enduring life principles reflected in Duskin's philosophy of Prayerful Management.

Each day we strive to stay true to his belief that profit is the reward of joyous transactions. Moreover, all of our employees incorporate his philosophy of putting customer happiness first in all aspects of our daily lives.

Management Philosophy. Day after day, beginning with today
both you and I have a chance
to begin our lives anew.
Whether our lot today be profit or loss,
be spiritually ready for loss.
As a planter would, let us sow the seeds of joy
to every person we meet each day.
For everyone, for you and me,
For everyone, for you and me,
realizing our maximum spiritual and material potential.

Founder Seiichi Suzuki cleans the entrance of the Osaka City Central Public Hall on New Year's Day, 1976.

To this very day, we at Duskin continue to chant our management philosophy in unison every day and reconfirm our belief in the values it stands for. Also, all new employees and franchisees joining the Duskin Group are expected to uphold this philosophy.

Pursuing the philosophy of Prayerful
Management through franchising on
the basis of our unwavering principles

Prayerful Management

Our Management Philosophy in 4 steps

  1. 1
    Taking every day as a chance to start anew

    Managing a business is not all up to the manager. It takes every single employee, as an active participant in management, to pursue self-improvement.

  2. 2
    Humanity above all else

    We are spiritually ready for possible losses and dare to choose this path in order to serve humanity to the utmost.

  3. 3
    Keep doing what makes people really happy

    We pledge to always sow the seeds of joy for people and communities. All our businesses reflect this caring and joyful spirit.

  4. 4
    Striving to make this world a place where we can serve others and give each other a sense of purpose in life

    We genuinely enjoy providing spiritual enrichment for people.

Franchising to achieve our business philosophy

Duskin launched its franchising system with the hope that it would provide opportunities to make dust control into a successful business for people aligned with our philosophy.
Thanks to this system, we were able to pass on our business philosophy to our franchisees and thereby ensure that each individual involved with Duskin supports management with the same passion.

National training session for Duskin's franchise chain (1964)