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DUSKIN 60th Anniversary

Message from the Chairman and the President

To be one of the most essential companies
for society for many years to come Board Director and Chairman Teruji Yamamura, Representative Director President and CEO Hiroyuki Okubo

This year, we will mark our 60th anniversary on November 16. We would like to express our sincere appreciation for your longtime support and patronage.

In early 1960s, cleaning was one of the household chores that required a lot of hard work. People swept up dust using dusters and brooms and then wiped the floor and other surfaces with a damp cloth. Against this backdrop, our founder, Seiichi Suzuki, acquired the know-how for dust control — dry cleaning without using water — from abroad. He then established Duskin in 1963 and developed a chemically treated dust cloth named Home Duskin. He started the rollout of this innovative product through a rental system. The system is a socially and environmentally friendly method based on the idea of repeated and shared use. Later on, he made a trip to the United States and was impressed with Mister Donuts' delicious handmade donuts. With a wish to introduce this American taste to the Japanese people, he opened the first Mister Donut shop in Minoh, Osaka in 1971.

To quickly expand the businesses nationwide, he adopted franchising, a revolutionary system at the time. He selected local people — those born and raised in the communities who can run their business in their familiar areas — as franchisees.

He then developed a variety of businesses, with the wish to help enrich people's mind and life. Today, all of us at Duskin, humbly grateful to our customers for their 60 years of support and patronage, carry on our founder's expressed desire to sow the seeds of joy to people and communities. We continue to adhere to the philosophy of unifying business and morals, a philosophy based on creating better social and business values simultaneously.

We are always flexible in our response to environmental changes and we take on new challenges.

Duskin is currently implementing measures under its Medium-Term Management Policy 2022 (fiscal year ending March 31, 2023, to fiscal year ending March 31, 2025) within Phase III of its long-term ONE DUSKIN strategy. The strategy is aimed at uniting all Duskin businesses so as to serve our customers in the most effective and courteous manner.

The Direct Selling Group, which provides mat and mop rentals as well as cleaning and technical services, dedicates its all-out effort to meeting the changing social needs; while restrictions on economic activities during the pandemic were gradually eased, there remains a growing awareness of the importance of hygiene and cleanliness. The Food Group with its core Mister Donut business, is committed to enhancing customer satisfaction by delivering more delicious products and building systems to improve customer convenience.

Developing people — This will lead to the building of a solid business foundation.

Human capital is the backbone of our business. If each and every Duskin employee thinks and acts with clear goals, based on Duskin's management philosophy, the company will grow further and remain valuable to society.

As part of our human resource development program, we introduced an online learning platform for employees' self-development. We are confident that the opportunities for employees to learn new skills such as IT and other competencies on a variety of themes will surely strengthen their capabilities to fulfill their goals. Another personnel development effort is the creation of a Continuous Process Improvement team within the company. This team is focused on raising the awareness of our employees to think and act accordingly as well as to boost their productivity.

We continue to treasure interpersonal connections and gracious hospitality we have fostered. We further hone our strength — the human side of our businesses that cannot be replaced by AI. With these strengths, we will redouble our efforts to embark on measures that promote personnel development.

We make it a goal to become a sustainable company.

Our environmental policy states, "To achieve a more sustainable society, Duskin maintains a strong focus on sound business and environmental conservation." To help create a recycling-oriented, decarbonized society, we have formulated and begun implementing Duskin Green Target 2030 as an environmental management goal extending to year 2030. With the slogan of ONE DUSKIN, all our businesses within the Duskin Group will join to contribute to achieving a more sustainable society. The group is committed to executing Duskin's joint initiatives for sustainability.

We are proactive in meeting society's expectations. We are inspired by our stated mission which is to sow the seeds of joy to people and communities, now and in the future. We, together with our franchisees, remain focused on taking on challenges to be one of the most essential companies for society for many years to come.

June 2023