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About Duskin
The origin of our company name
On November 16, 1963, Duskin was established. People often ask us whether we are a non-Japanese company. However, it is said that our founder, Suzuki Seiichi, originally intended to name the company "Zokin Inc." ("Zokin" means "dust cloth" in Japanese.) One of the executives at the time was apparently hesitant to use the word "zokin" in the company name. As a result, the name became "Duskin," combining the English word "dust" with the "kin" from "zokin."
Sowing the seeds of joy — our founder's philosophy lives on
Founder Seiichi Suzuki devoted himself to his work with the belief that profit is the reward of joyful transactions, and with the hope that everyone involved in working at Duskin would lead happy, fulfilling lives. The Home Duskin — a cloth that removes dust without using water — became a key force in bringing his vision to life. Known among homemakers as the "magic dust cloth," it sparked a cleaning revolution in Japanese households.
Our founder's philosophy — sowing the seeds of joy — lives on to this day. In our work, serving society comes before the pursuit of profit.
Duskin is a pioneer in franchising
Did you know that Duskin pioneered the introduction of the franchise system in Japan? Founder Seiichi Suzuki desired that the company provide business opportunities to people who embraced his philosophy of Prayerful Management. With this aspiration in mind, he established a unique franchise system.
At Duskin, the headquarters and franchisees are firmly united by the same management philosophy. Under the slogan "Sowing the seeds of joy," both parties share a common destiny and grow together. This is the franchise model we pursue. Over time, Duskin has expanded into a diverse range of franchise businesses. Today, our franchisees can choose to operate in a wide variety of fields and business formats.
Operating in diverse business fields
Duskin pioneered three business systems in Japan—the franchise system, the rental system, and dust control products. Since then, the company has continually explored new franchise business opportunities and broadened its areas of operation. Today, Duskin operates across a wide range of businesses, from the Mister Donut–led food service sector to care services that provide professional technical support. Drawing on expertise cultivated over more than half a century, Duskin has consistently delivered high-quality products and services. Looking ahead, the company will continue to pursue more advanced and sophisticated franchise packages.
Our company's advanced expertise is extending not only within Japan but also overseas. We are actively expanding our franchise business into new markets, including Taiwan, Shanghai (China), Thailand, the Philippines, Indonesia, Singapore, and Hong Kong.
Duskin's company badge: The four-leaf clover
Our company badge combines the "D" from Duskin with a four-leaf clover, a symbol of happiness. The four leaves represent work, family, hobbies, and faith.
Founder Seiichi Suzuki encouraged employees to "value these four ideals in order to realize happiness in life," and believed that "work should bring joy to people's lives and offer opportunities for personal growth." This way of thinking was adopted as one of the corporate philosophies of Duskin.
We call our employees "Hataraki-san"
At Duskin, the individuals who are generally referred to as employees or staff in other companies are called Hataraki-san. The term comes from the Japanese word hataraku, which means "to work," but it can also be interpreted as "to make things easier (raku) for the people around you (hata)."
When a person works earnestly for the benefit of others, without thinking about themselves, their actions bring happiness to those around them, who in turn express their gratitude. This cycle then becomes a source of motivation and a sense of purpose for the person who devoted themselves to helping others. This is the philosophy behind the term Hataraki-san.
