Corporate Vision
Purpose and Vision
Caring for our customers' hearts and minds as much as our very own, we commit ourselves to delivering joy and connecting one heart to another. In these times when human connections are becoming seemingly weaker, Duskin's everyday challenge to sow the seeds of joy grows all the more vital.
This is a chance to channel Duskin's unique strengths toward excellence in step with today's evolving needs. We have set forth a new purpose and vision to sow the seeds of joy by building face-to-face human connections while also employing digital means. Through these efforts, we will continue to work toward realizing our management philosophy.
Building a happy and fulfilling future while staying attuned to people and society
As we enter a time of rising loneliness and isolation, we need a society that inspires hope for tomorrow — one where we care for others and empathize with one another while maintaining our independence.
Because people feel more positive when they open their hearts and express their caring thoughts or accept other people's empathy. This helps them look ahead, free of worry, to a happy future as individuals. It allows them to experience the fulfilling joy of personal growth.
At Duskin, we have established our corporate purpose to guide us in shaping this happy and fulfilling future.
Spreading smiles that connect people to people, to society, and to the future
Diverse values are taking hold in today's society. Yet, one can easily feel lonely and disconnected.
In such times, we turn our thoughts to those who care about others, and seek to connect one heart to another.
These thoughts for others eventually help create a circle of joy.
Our vision is to draw together a happy and fulfilling future within this circle of joy.
Long-Term Strategy
Do-Connect is the long-term strategy designed to achieve Duskin's purpose and vision.
Connecting people to people, to society and to the future — these three connections are how we sow the seeds of joy.
"Connect" means lending a hand to form human bonds, while "Do" expresses our determination and heartfelt commitment to carrying this out and making it a reality through relentless effort and action.
- We care about each person's feelings, and that care extends to those they hold dear. Everyone is loved by someone, and we are dedicated to spreading such bonds of kindness.
- We continue growing the circle of joy that connects people's hearts — for a happy and fulfilling future in every community, for generations to come.
- By nurturing each person's hopes for the future, we help create an environment where everyone feels empowered to challenge themselves and grow — all for a brighter tomorrow.
We aim to drive more growth by transforming our corporate culture and pursuing 3 EXcellence goals.
- EXPLOREnew businesses
- Actively harness both internal and external resources to develop new businesses that address social challenges and generate meaningful social value
- EXPANDto related businesses
- Evolve our existing businesses to venture into new fields that promote a happy and fulfilling lifestyle, ensuring fresh value for those we serve
- EXCELin our existing businesses
- Utilize advanced technologies across our existing businesses to quickly and flexibly provide products and services that align with customer expectations, adding value to their experience
Our Conceptual Framework
Founded on our Philosophy, we will drive our hearts forward at speed to fulfill our Purpose, advance toward our Vision, and achieve our corporate vision.
