Message from the President

Since its founding in 1963, Duskin has upheld the principle of unifying business and morals at the heart of all its operations. This guiding philosophy drives us to pursue growth while benefiting people and society. Our founder, Seiichi Suzuki, believed that customer happiness should come first — and profit is the reward of joyous transactions. This belief is captured in our slogan: "Sowing the seeds of joy." The message behind this slogan is that just because a flower has bloomed once doesn't mean the work is done. By continuing to sow seeds that grow into vibrant blossoms and bright smiles, we aim to create a world where people are truly glad that Duskin is part of their community.

Looking ahead to the future, we have clarified our purpose and vision, and formulated Duskin's new long-term business policy Do-Connect and Medium-Term Business Plan 2028 — both launched in April 2025 — to define how we should operate our business in response to changing times.

Under the Medium-Term Business Plan 2028, we will work to solidify our business base while also pursuing three EXcellence goals: EXplore new businesses, EXpand to related businesses and EXcel in our existing businesses. Through these initiatives, we aim to nurture human talent while also boosting productivity via digital transformation (DX), thereby creating more time for deeper customer care and ultimately maximizing the customer experience value.

Together with all of our employees and Duskin franchisees, we remain committed to meeting society's expectations with joy, as we keep challenging ourselves to fulfill our Purpose (why we exist) and Vision (where we are headed).

Hiroyuki Okubo

Representative Director

President and CEO